Outsourcing our Thinking to Algorithms and Those Who Engi...

...even as an algorithm mindlessly implements its procedures – and even as it learns to see new patterns in the data – it reflects the minds of its creators, the motives of its trainers. Amazon and Netflix use algorithms to make recommendations about books and films. (One-third of purchases on Amazon come from these recommendations.) These algorithms seek to understand our tastes, and the tastes of like-minded consumers of culture. Yet the algorithms make fundamentally different recommend...